How to launch a New Year's campaign in 3 days (and not go crazy)

It’s already December, and you’re not ready for the New Year? Don’t panic. We’ll show you how to launch an interactive campaign with a spin-to-win wheel, an email sequence, and visual gifts in just 72 hours — without overwhelming your team.

December is here. And you’re still in “wait until the last minute” mode

You knew you should’ve started preparing for the New Year back in November. But there were things to do. Sales. Black Friday. Then you blinked — and it’s already December 20th.

Now you face a choice:

Panic and slap on generic banners saying “Happy New Year!”
Or calmly launch a campaign in 3 days that actually works

We choose the second option.
And here’s how to do it — no sleepless nights or broken CRM required.

Strategy: Minimum effort, maximum impact

You don’t need 10 promotions, 5 landing pages, and a 20-email sequence. All you need is one strong idea that emotionally resonates.

Here’s our formula: Spin-to-Win Wheel + Email Sequence + Visual Element = New Year Magic in 3 Days

Let’s break it down step by step.

Day 1: Create a "New Year Spin-to-Win Wheel"

Replace boring discounts with a game. Call it:
🎄 “Spin the Holiday Wheel — and See What Father Frost Brought You”

🔹 What to include:

Prize sectors:
• 10–20% off
• Free shipping
• A gift from the brand
• “Secret Bonus” (e.g., VIP access)
Festive design: snow, tinsel, Father Frost
Deadline: “Only until December 31st”

🔹 Where to display it:

On site entry
On product selection pages
On exit intent (when users try to leave)

💡 Fact: You can create this wheel in Widgenta in just 1 hour — with full integration and analytics.

Day 2: Set Up an Email Sequence (Just 3 Emails)

No need for 10 emails. Three powerful ones are enough — if they get opened.

✉️ Email 1: “You Made It to the Nice List”
Subject: 🎁 You’re on Father Frost’s list
Body: Hi! You’re one of the lucky ones who’ll get a gift. Spin the wheel and find out what’s yours.

👉 [Spin the Wheel]

P.S. The list closes in 48 hours.

✉️ Email 2: “You Almost Got Your Gift”
Subject: ❄️ Your gift is melting…
Body: We saw you spinning the wheel. The grand prize is still waiting — but only until midnight.

👉 [See What You’ll Win]

✉️ Email 3: “Final Chance”
Subject: ⏳ The final countdown has begun
Body: Only 3 hours left. After that — it all disappears. Spin now and claim your gift before the New Year.

👉 [Spin Now]

Day 3: Add Some Magic — A Visual Element

To make your campaign memorable, add something unexpected:

Animated snow on your site (via CSS or JS)
A virtual Christmas tree with your customers’ names — user enters name → it appears on the tree
A GIF with a team holiday greeting
A “before/after” widget — “How we decorated our office” (real photos)

This creates atmosphere — not just another promotion.

Why This Works

Because:

The New Year is about emotions, not just discounts
Games trigger excitement and the urge to share
Time limits create urgency
Personalization — even a simple name in an email — boosts trust

The Key: Not Perfect, But Timely

Don’t wait for everything to be “perfect.” It’s better to launch something simple and alive than nothing at all. Users don’t expect perfection.They want to feel: “Ah, they’re thinking of us. This is for me.”