Before and after: how one widget can double the trust in your product
Why the "Before/After" Comparison Widget Increases Conversion by 40%: How Visual Proof Works on the Customer's Mind and Turns Skeptics into Buyers
You show. They still don’t believe
You know this situation:
A user lands on your site. Reads: “Our product transforms in 7 days.” Sees a “before” photo — dull interior, tired skin, old furniture. Then the “after” photo — bright, beautiful, perfect.
And what do they think?
"Photoshopped. Emotional manipulation. Doesn’t prove anything."
Even if it’s true — trust is already lost. Because text and two separate images are not an experience. They’re a claim. And people want to see for themselves.
That’s why the "before/after" widget works
Because it:
- Gives control,
- Sparks curiosity,
- Enables interaction,
- Turns doubt into surprise.
When the user moves the slider themselves, they’re not just looking — they’re experiencing the moment of discovery.
Left — darkness. Right — light. Their hand — controlling the transition. And in that moment, trust is born.
How the "Before/After" Widget from Widgenta Works
We’ve made it as simple as possible — yet powerful:
1. Upload two images: “before” and “after”.
2. Set the default slider position (e.g., 50% — to encourage interaction).
3. Add a caption and customize the handle and divider line.
4. Embed on your page with one click — just 2 lines of code.
Done.
Now every visitor can drag the slider and see how everything changes.
Where It Works Best
💄 Beauty & Cosmetics
— Skincare, hair coloring, massage.
— The widget shows real results — no words needed.
🛋️ Interior Design & Renovation
— Interior before and after renovation.
— Furniture visualization in space.
🧹 Cleaning & Dry Cleaning
— Dirty carpet → clean as new.
— Guaranteed “wow” effect.
Why It’s More Effective Than Photos and Text
| Format | Engagement | Trust | Conversion |
| Two photos side by side | Low | Medium | Base level |
| Text + testimonial | Medium | Depends on author | Limited |
| "Before/After" widget | High | High | +30–60% |
Why?
- Interactivity = longer attention
- Control = sense of participation
- Moment of discovery = emotion → trust → action
💡 Fact: A/B tests show pages with a "before/after" widget have 40% fewer bounces and 1.8x more time on site.
Real-World Examples
🔹 Beauty Clinic “Lika”
Was: “Before” and “after” photos in a gallery.
Now: Interactive widget on the homepage.
Result: +52% conversion to inquiries, +37% service views.
🔹 Furniture Brand “Dom v Detalyah”
Was: Static interior images.
Now: Animated “before/after” slider.
Result: +48% CTR on product cards.
🔹 Online Design Course
Was: “Student work” listed statically.
Now: Interactive comparison: “Before the course / After the course”.
Result: +60% sign-ups for trial lessons.
How to Make the Widget Even More Effective
✅ Add a caption
"Drag the slider to see how skin changes in 14 days."
✅ Use high-quality photos
— Real case studies, no Photoshop edits
— Same angle, lighting, model
✅ Integrate with a spin-to-win wheel
"Saw how we transform lives? Spin the wheel — get a discount."
The Key: Don’t Deceive. Show.
The "before/after" widget isn’t about pretty pictures. It’s about honest proof. When a customer controls the transition — they become a witness of change. They don’t just listen — they see. And that’s its power.
Ready to show what you’re capable of?
Add the "before/after" widget to your site today on Widgenta
P.S. The strongest brands don’t talk about results. They let you feel them. Are you still relying on text?