The email funnel that everyone opens: how to make an email that sends you to the wheel of fortune
How to Boost Your Open Rate to 60–70%: How Gamification, Personalization, and Triggered Emails Turn Email into a Powerful Engagement Tool. Real-life Sequence Examples.
Why Your Emails Aren’t Being Opened (And What to Do About It)
You write. You send. You wait. And you see: open rate — 25%. The other 75%? Ignored. Deleted. Scrolled past.
Why?
Because:
- Your email looks like just another “spam.”
- The subject line is generic: “Only today!”
- There’s no reason to open it. No emotion.
But the 2025 user only opens emails that: spark curiosity, promise real value, create a sense of exclusivity.
That’s why the most effective email funnels today don’t just inform.
They play.
And the key player in this game?
The spin-to-win wheel.
How the Spin-to-Win Wheel Increases Open Rates by 2–3x
When your email subject includes words like “prize,” “win,” or “your chance” — CTR and open rates skyrocket.
Because:
- It’s not an offer. It’s a challenge.
- It’s not a discount. It’s a chance to win.
- It’s not a bulk message. It’s a personal invitation.
We analyzed campaigns from Widgenta clients:
In emails with a spin-to-win link:
- Open rate was 40–70% higher,
- CTR increased 2.5x,
- Conversion to purchase rose by +35%.
How to Integrate the Spin-to-Win Wheel into Email
You don’t need to embed animation in the email (most email clients will block it anyway).
You need to make them want to click.
🔹 Step 1: Create the Wheel on Your Website
Use Widgenta to build a beautiful, interactive wheel with prizes and logic for reward distribution.
🔹 Step 2: Add a Button to Your Email
[ SPIN THE WHEEL — AND SEE YOUR PRIZE ]
Below it: “Just for you — a chance to win a discount, gift, or free shipping. The longer you wait, the lower your chances.”
🔹 Step 3: Set Up the Landing Page
After the click, users land on a page with the wheel.
They spin → get a prize → take action.
💡 Pro tip: Add a timer: “Offer expires in 24 hours” — and watch urgency drive clicks.
Proven Email Sequence Examples
1. After Registration: “You’re In the Game”
Subject Line:
🎁 Your First Chance Is Here
Body:
Hi! Welcome — you’re officially in the game. Spin the wheel and claim your first prize: a discount, bonus, or even a gift.
👉 [Spin the Wheel]
P.S. Today only — boosted odds for the grand prize.
Result: +68% open rate among new users.
2. After Viewing a Product: “You Almost Bought It”
Subject Line:
👀 We noticed you checked out [Product Name]… What if you got a discount?
Body:
Not sure? Try your luck. Spin the wheel and get a prize that makes the decision easy.
👉 [Try Your Luck]
P.S. This offer disappears in 24 hours.
Result: +52% CTR, +29% conversion.
3. After a Missed Win: “You Lost… But You Can Come Back”
Subject Line:
🚫 No luck? You’ve got a second chance
Body:
We saw you spinning the wheel. Today, your odds are higher. The grand prize is still waiting.
👉 [Try Again]
P.S. Only 7 attempts left.
Result: +41% re-engagement rate.
Subject Lines That Work (With Data)
Remember: the first 5 words decide whether your email gets opened.
Proven formulas:
- "🎁 You have a chance"
- "You almost won. One try left."
- "This email disappears in 24 hours"
- "We prepared a prize for you"
- "Spin the wheel — and see what you’ll win"
💡 Pro tip: Use emojis (but no more than one), personalize with name/location, and add time limits.
The Golden Rule: Don’t Lie
Gamification works only when it’s honest.
If you promise a “grand prize,” it must be real.
If you say “everyone wins,” the odds must reflect that.
Because trust takes years to build — and seconds to lose.
Ready to launch an email funnel everyone opens?
Create your spin-to-win wheel today on Widgenta — and turn your email campaigns into a game people want to open.
P.S. The smartest brands don’t just send emails. They create moments people want to experience. Are you still sending “20% off”?