How we chose NotiSend: our honest story of picking an email marketing platform

How Widgenta searched for an email marketing service. We tested 10 providers, evaluated API, pricing, support, and segmentation. The winner: NotiSend. A transparent review with full comparison table.

The Task Was Simple: Start Talking to Our Customers

When we launched Widgenta, all our focus was on the product:
— making the spin-to-win wheel user-friendly,
— enabling setup in just a few clicks,
— helping businesses boost conversion.

But then we asked ourselves: how do we communicate with those who already love us? We had our first clients, subscribers, partners — and we were silent.

It was time to launch marketing email campaigns:
— product updates,
— real-world case studies,
— gamification lifehacks.

But for that, we needed a reliable, Russian-speaking, flexible, and affordable email marketing service.

So we decided: no random picks. We’d do this the right way.

Selection Criteria: What Mattered to Us

We’re a tool for marketers and business owners — so our approach to choosing a tool had to be rigorous.

We created a list of must-have criteria:

Support for Russia — must be accessible, in Russian, and support RUB.
API availability — integration is non-negotiable. We need data synchronization.
Clear API documentation — not just “exists,” but easy to understand, with real examples.
Price per 1,000 subscribers — startup-friendly pricing.
User-friendly email editor — no designer suffering.
Subscriber segmentation — essential for personalization.
EDO (Electronic Document Workflow) — legal compliance and clean paperwork.
Reviews and support — if something breaks, we need a fast, human response.

How We Collected Data: Not Just Websites — Real Interaction

We didn’t just scrape prices from websites. We tested everything ourselves.

Reviewed websites and pricing — gathered baseline data.
Studied API documentation — checked clarity and practical examples.
Contacted support — asked the same technical question: “How do I set up a webhook for ‘email opened’ events with custom fields?” We evaluated response speed and quality.
Created test accounts — tested the email editor, segmentation, and UI.
Compiled everything into a table — scored each provider objectively.

Final Comparison: Who Won?

We evaluated 10 popular services, including Unisender, RuSender, Dasha Mail, GetResponse, Sendsay, and Mindbox.

Each criterion was scored, and the total determined the winner.

Name	Price	Works with Russia	User-friendly email editor interface	Subscriber segmentation	EDO (Electronic Document Workflow)	Reviews	Score
NotiSend	700 ₽	✅	✅	✅	✅	3.8	11
RuSender	792 ₽	✅	✅	✅	✅	4.3	12
Carrot Quest	663 ₽	✅	✅	✅	✅	3.8	11
Майло.Пост	700 ₽	✅	✅	✅	✅	4.0	11
Unisender	840 ₽	✅	✅	✅	✅	3.4	10
Dasha Mail	960 ₽	✅	✅	✅	✅	3.3	10
Sendsay	672 ₽	✅	✅	✅	✅	3.3	10
GetResponse	1900 ₽	✅	✅	✅	❓	3.7	8
Mindbox	15 600 ₽	✅	✅	✅	❓	4.4	7

Winner: NotiSend.

Yes, RuSender scored 12 points — but it’s more expensive.
NotiSend offers the perfect balance:
— below-average price,
— all key features in place,
— solid API and documentation,
— and responsive support.

Why NotiSend?

✅ Affordable Pricing
700 ₽ for 1,000 subscribers is fair — ideal for startups and small businesses. No need to overpay for a global brand.

✅ Intuitive Yet Powerful Email Editor
We tested the editor:
— smooth drag-and-drop interface,
— easy block insertion,
— support for variables.
It just works.

✅ Flexible Subscriber Segmentation
You can segment your audience by:

Actions (email opened, link clicked)
Data (geolocation, traffic source, behavior)
Time (e.g., users inactive for 30 days)

Exactly what’s needed for true personalization.

✅ EDO and Legal Compliance
Automatic contracts, acts, and UTDs matter to us. NotiSend supports EDO — a big plus for a service at this level.

✅ API and Documentation
The docs aren’t just a list of endpoints — they’re clear, practical, and include real code examples.

✅ Support That Actually Helps
We asked a question in chat.
The technician didn’t just copy-paste a manual — they explained it with an example and provided working code.

What About the Others?

RuSender — solid, but more expensive.
Carrot Quest — powerful, but better suited for CRM automation.
Unisender — a classic, but weaker on price and support.
GetResponse — a global giant, but overpriced for the Russian market.
Mindbox — an enterprise solution, not for us.

Final Verdict: NotiSend Is Our Choice

We’re not looking for perfection. We want the best balance of price, functionality, and usability.And in this fair, transparent comparison — NotiSend won on merit.

Today, we use NotiSend to send: